I’ve observed that we are into choice overload. Just selecting a body bath wash was a bit overwhelming in the drug store today. I’ll bet I had at least 50 options to choose from. Really? Couldn’t you just give me four fragrances and two sizes to select from???
The freedom of choice is one of the highest valued privilege in our society. But research is beginning to demonstrate that having so many choices is lowering that value. Why? Paralysis by analysis! The greater number of choices that are thrown at us, the more hesitant we are to make a choice. We’re afraid we might make the wrong choice, thus adding to our already elevated stress level.
And guess what? When we finally do make a choice it is often based on a whim or an emotion or what we think might make us more popular or accepted (rather than what we truly need or want).
Our uncertainties are often being manipulated by smart, slick marketeers that give them a clear advantage and none for us.
Simplify your life. Narrow the choices to just a manageable handful. Then choose and never look back. Stress removed, purchase made, moving on. Btw, don’t get caught in the same trap and offer your clients/customers or employees too many choices. Provide a few options with clear differences and make it easy for a choice to be made.